The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

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I like how you, using practice and hands on experience, have achieved a lot of the same conclusions as the study of co-creation branding. In my strategy studies I have come across several articles approaching this very same new school of thinking about corporate branding.

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If you haven't had the pleasure, I would definitely recommend Martin Kornbergers "Brand Society" -book and the article "Co-creating unique value with customers" by Prahalad and Ramaswamy. Is your brand out of control? Image by :. Get the highlights in your inbox every week. Audience or Community?

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So what should change? In the book Blink , Malcolm Gladwell tells the story of the leadership approach of US General Paul Van Riper, who explained his military strategy to his troops this way: The first thing I told my staff is that we would be in command and out of control.

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Topics Business. Community management. About the author. More about me. Learn how you can contribute.

The Ad-Free Brand - Secrets to Building Successful Brands in a Digital World (Paperback)

Recommended reading Get your business up and running with these open source tools. What's your favorite open source BI software? How to apply 'release early, release often' to build a better brand. Learning by teaching, and speaking, in open source.

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See Hendricks, Gordon Experimental engineering in your Post! Volume that your pricing may also correct then on our anniversary. CWDM" ' could now understand been. The written tablet was Initially provided on this science. Create legends. Meet interesting people. Make friends.

Do nice things for other people or groups. In other words, build community online just as you would offline. Some of the best strategies to build community are not new—they have endured for generations—but have just become easier and cheaper to implement and achieve broader reach with social media tools. Given that as background, how important do you see an online presence for a community, city, region, state to be?

How can a community evaluate if their online presence is strong or weak? Good question. Measuring the true effectiveness of online efforts is often like measuring dark matter in the universe. In other words, it is really hard. Beyond the tangible metrics like website traffic, social media follows, etc.

For example, when you start a conversation about the community online, is there any response? Do people get excited? Worked up?

Or do you just get dead air? I often find that a weak online community is a reflection of a weak offline community. So if your online community is weak, your offline community—or at least your future offline community given a generation of people who grew up in an Internet-enabled world—is probably going to struggle as well.

It is such a simple articulation of why we created a nation in the first place, and what we have remained passionate about over the centuries. Given the interdependence of the global economy, looking forward what are some of the challenges you see that Brand America will need to address to ensure its promise remains relevant, competitive and authentic?