Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
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This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset.

Building your own content marketing strategy

Admittedly, alcohol brands have it easy. Useful advice: -Read every page of your website at least every 12 months. Nov 14, Yana Kiselyova rated it liked it Shelves: content. How do you make their life easier and better? They already know. Next Avoid FAQs.

It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right.

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Read this book and apply it. We did".

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Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear. Manager, Web Content.

Create a Killer Content Marketing Strategy With These Insider Secrets

A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. You can unsubscribe from newsletters at any time by clicking the unsubscribe link in any newsletter. For information on how we process your data, read our Privacy Policy.

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Find out what their core task is, and how your content can help complete it. As a result, she landed on your website and got a list of schools within the 5 mile radius.

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The next step is to enroll her daughter. Linda thinks so, too. Good thing, your content has the proper call-to-actions.

What is Quora's monetisation & marketing strategy? with JD Prater, Evangelist at Quora (Podcast)

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand [Gerry McGovern] on backhowcime.tk *FREE* shipping on qualifying offers. Written by an. Killer Web Content. Make the Sale, Deliver the Service, Build the Brand. By: Gerry McGovern Media of Killer Web Content. See larger image.

These CTAs will help her complete her tasks, which means your content was able to deliver the service Linda needed. A good web content is always task-focused.

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Your customers are the reason your brand is alive. What your content does is to drive action.

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Please share in the comment section below! I look forward to hearing your thoughts.

#SEJBookClub: 3 Takeaways from Gerry McGovern’s ‘Killer Web Content’

Feel free to pick a copy from Amazon or your local library and read along with us! Aki is a content strategist, marketing consultant, and former assistant editor of SEJ.

When not at work, she is busy Aki Libo-on May 12, Aki Libo-on Bio.